Press releases can produce major added benefits in marketing and PR, even if they do not achieve placements in main media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.
Most companies, non-profits and PR agencies utilize paid subscription services like Business Wire to make sure their pr releases show up in leading publications. The subscription services have arranged for automatic publishing of news releases in hundreds of online sites – thereby virtually guaranteeing placements for clients’ news releases. Even more importantly, news releases often serve as the basis for journalist-written articles in prominent, high-circulation news publications. As a result, news releases distributed by subscription services often achieve high rankings in the search engines News search results.
Why Free Press Release Services Still Matter – Free services usually publish the discharge on the site and seldom possess the syndication/distribution clout from the paid services. The main benefit of free sites could be the capacity to develop keywords, links, tags and meta-tags – which all bring about the traffic on your own website along with your website’s rank.
These links all enhance the quantity of total backlinks for your site, which page rankers like Google Page Ranking and Alexa consider when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Press releases have existed forever and they are generally still beneficial to whatever they were originally designed for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key phrases as anchor text in news releases and wants them tagged as “nofollow” to make sure they do not have value for search engine optimization. However, “navigational links” which use anchor-text of a domain name, company name or product name do not apjflz to get tagged “nofollow” and many likely still produce search engine optimization value.
Matt Cutts of Google notes which he “wouldn’t expect links from press release websites to help your rankings.” However, in reaction to Cutts’ statement, a report by SEO Consult proved that links in releases might have direct SEO benefit.
Whether release links boost SEO or otherwise, something remains certain: publication on the free press release site – in particular those rich in rating page ranks – generates traffic and readership.
Both paid and free news releases could also positively influence online reputation. Announcements of brand new products, services and promotions present positive information in search results that may rank highly and thus push down any negative comments and posts inside the set of search engine results. Pushing negative articles off page one of search engine rankings is really a major objective of online reputation management programs.
A successful distribution plan also requires media monitoring to track this news release’s placement. A highly effective media monitoring service will clip the publications that reported the press release, monitor conversations about the company or products following the release, and look at the reach and reader sentiment in the press release.