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These days, search engines like google are placing more emphasis on incoming links to a website when looking for rank. The main reason being is because they are hard to obtain from trusted sources (a “by the book” website such as the Dmoz directory) and it is a sensible way to partially remove the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have someone who is abusing the “on the page” factors and they have no trusted links to their page (they will likely not get any at all as a result of spam) then there is no chance of them getting a good listing. However, individuals have worked out ways in getting a large number of links, through link farms and other tactics, regardless of the quality of their website. As the search engines are aware of this, it brings us to the main topic of how one link can be a lot better than ten.

Obtaining one link from a trusted source can be quite difficult in the sense that they usually do not issue links to merely about anyone. For those who have an excellent website with relevant information, then you will definitely get them. It is actually for this reason one link from a trusted source can better a multiple of links from other websites. As this is “trusted” by search engine listings, it will also trust the websites it links to. For those who have ten links from your close friends, it may help you in a few sense, but no where near around the main one link from the source like Dmoz, unless your friends includes a very reputable website amongst the search engines.

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Having too many irrelevant links could harm your website’s visibility in the search engines. What exactly is meant from this is having links from websites which have no relation to yours. An example of this could be a web site about cars linking to another site about medicine (unless the websites are reputable and also have a good reason for that link i.e. you will find a relationship made between cars and medicine). Search engines will pick-up on this type of link and can provide it with no weight in improving your visibility. Obtain many of these irrelevant links, then djglva could be viewed as spam (such as a link farm tactic) which will lower the buzz of your own website within search engines like google.

The key here is to concentrate on quality rather than quantity. Gaining several good / relevant links will require you much beyond a lot of irrelevant links. To have these quality links, begin by placing your internet site in directories, but be sure to avoid any “on the page” spamming as this is not going to allow you to get accepted. Once search engines have acknowledged a presence of relevant links, follow up onto it and research some ways to acquire more. As time passes, you will see that your website’s performance will increase, because the links age, provided you might have performed internet search engine optimisation. Avoid obtaining the irrelevant links although it may be tempting to find out fast results. It will only be a matter of time before a search engine realises the spam tactic, and as we say “fast rise”, fast fall”.