Prior to going into detail about the best way to optimize your internet site for search engines like google I wish to quickly explain what search engine optimisation is and why it really is essential. Right now the web is dominated by three major search engines: Google, Yahoo, and MSN (live).
What exactly is a Online Search Engine? The search engines could be looked at as the greatest storefront ever. But, it dispenses EVERYTHING (information on the web). You walk up to the counter (visit Google.com) and ask the magical clerk anything (type while searching), you hit “go” and off he runs back into the largest warehouse of all time to locate you exactly what exactly you need. In a question of milliseconds he’s back with a listing of the things he thinks you will need. Essentially this is the way the search engines works.
Roughly speaking the search engines has two facades – a front along with a back. The front is what we interact with all the time. The front of the search engines is the procedure by which we perform searches – this is the store clerk within the above example. You’re probably familiar with the big search box and search button each of the major services have on their font pages. You visit “google.com” you type in what you are planning to research or purchase, hit “search” and you are taken to a page with a listing of results. Of all the sites on the Internet these are what the search engine (in cases like this Google) believe most closely match what you are looking for. This is the “front” of an internet search engine – pretty simple.
The rear of the search engine is when all the work is done, it is actually where everything on the Internet is located and sorted in a way so that your search may bring up meaningful, relevant results; as well as a key element for this process certainly are a search engine’s robots. A robot is a program (a part of the search engines) that actually goes out, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the information and brings it returning to the warehouse.
What is Seo? Search engine optimization is the method in which we get the eye from the store clerk – we grab his collar, look him inside the eye, and tell him which he should look to us (our website) for anyone trying to find what we need to offer. So, for example, if I am running an online bicycle shop I would like to be #1 anytime anyone searches for “bike store” in search engines like google.
The reason why Search Engine Optimization Important? Seo is really important because IT IS Just How People Discover THINGS. Be clear what exactly is being said here, search engine listings usually are not the way in which people discover things on (only) the net!
Search engines are definitely the way people discover things! People use search engine listings to locate what they want, to do research, as well as for entertainment. People are becoming determined by search engines like google to quickly serve up what they desire. Trying to find the meaning of a word? Use an internet search engine. Want to find a great chicken recipe? Use an internet search engine. Can’t recall the name of the great website you visited? Use the search engines.
And the quantity of searches is astounding. Based on recent estimates on any given day roughly 600,000,000 searches are preformed!
Why is it important? In a nutshell it is important because your customers and clients are utilizing it to locate the services you provide. If your website is optimized they will find you – when it isn’t they will find your competitors.
Beyond this key point the two main more main reasons why seo is really important:
1) Search Engine Optimization Turns Conventional Marketing on Its Head
2) It Has PERFECT Timing
In conventional marketing you force your business facing your potential customer. You send them a direct mail postcard, you produce a billboard, or TV advertisement and try as much as possible to obtain their attention – to draw in their eyeballs and hairy lobes. Maybe you’ve done your research, targeting an extremely specific list, but you’re still asking for their attention – and that knows when and if you’ll get it.
Search engine optimisation is the complete opposite, your potential consumer always finds you. By strategically optimizing your website you ensure your audience sees you if they are searching for what you need to offer. As long as you’ve taken the correct steps (which we’ll speak about in just a minute) your services come pre-sold, by one of the greatest word-of-mouth tools ever created – the major search engines!
Finally, the timing of the whole process is impeccable. Your services aren’t presented at dinner (as being a targeted, but inappropriately timed cold call might), they aren’t presented while someone is driving (when it comes to an advertisement or billboard), they are presented at precisely as soon as someone wants what you have to offer.
To conclude why your website must be search engine optimized. Your audience uses search engines to locate and research EVERYTHING – including your services. If you aren’t found, your competition is going to be and you will lose business.
How Do You Perform Search Engine Optimisation? Given that we realize how a search engine works the real key really lies in whatever we present to those robots which store clerk to make certain our website is selected. How can we present our information in a manner to enable them to easily get our website before our prospective clients? How could we receive to #1?!
It’s simple; you want a “online search engine friendly” website. A search engine friendly website is one that this robots can read. It is actually well coded (well created) with a solid foundation. In a simple level the search engines friendly website may have plenty of REAL text (not flash or text within images). Beyond that there are some fundamental guidelines your online development company should follow – precisely what is called “semantic coding.” It is a three part process in which the marketing needs of your own site are matched to the coding requirements search engines like google require, together with the actual visual design. Through the ground-up you need to have conversations with your website design and Website marketing team, making certain they are fully aware what your web site has to accomplish.
Without entering into a lot of technical detail with regards to the structure of your own site there are numerous of steps you as site owner can take to ensure you are maximizing your internet potential:
Create Great TITLE Tags – Each page has a title (here is the message that is certainly displayed inside your web browser on the very surface of your site). In the code of the website you’ll look at it displayed as: What goes between those bracketed title tags is the title. This is an essential single line of code on each page. Make sure it is related to the content on the page, and, if possible try to make it marketable; as it will most likely be used as the title of your site should it appear in a search result. This rule does apply to each page of your own site.
Look At Your Sites’ META Tags – Although not as important as it once was check the META tags of your website’s pages. Each page needs to have individual META information (if appropriate) that is applicable to jalnuv specific page. This META information helps supplement the robots and store clerk inside their quest for information. The META information adds additional understanding of what precisely your site is about.
Links – Beyond the coding of your own website, links are a complete necessity to search engine optimization. A hyperlink from another site to yours is sort of a vote of confidence. The better sites that hyperlink to yours (especially those sites in similar industries) the much more likely search engines like google are going to recognize you as being a leader inside your field, and the higher you will definately get for searches. Only links off their, outside sites will help your website (for example a “helpful links” page on your own site doesn’t count).
To be able to quickly find the number of sites hyperlink to yours you can visit this site and plug your internet address in to the search box thus hitting “Explore URL”. Then select “inlinks” towards the top. A list of titles and addresses that appear are each of the sites throughout the web that link to yours.