Most AdWords Management companies would like you to believe that AdWords management is about market and keyword research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small portion of the AdWords puzzle. Focusing on it and keyword list building alone can easily be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on market and keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a good reason to stay far away from AdWords management firms that go on and on about their “keyword research”. Niche research can be Extremely expensive if it’s not done the right way. I see it being a crutch for most AdWords management companies. In the end, how hard can it be to construct a big keyword list, sit back and watch as a client spends countless dollars testing out a brand new list then simply seeing which search phrases are profitable or otherwise not.
My point is keyword research is a thing that is certainly very affordable and will not require a bunch of wasteful spending. It is additionally something that ought to be done very gradually to prevent wasteful shelling out for large amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- Should you stumble upon a company that talks about niche research without suggesting concerning the following things, watch out. Should they don’t mention these next few thing to you then 1) they don’t have what must be done to safeguard your wallet from wasteful spending, 2) They’re not doing much work to suit your needs…AT ALL.
AdWords Management is Not About Market And Keyword Research
In reality Niche Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is really important in AdWords management mainly because Google HATES campaigns that have virtually no adgroup relevancy. Irrespective of how much time it takes to set a campaign up like this, even when it a whole new keyword list your campaigns needs to be set on top of perfect relevancy. Each keyword ought to be put in an adgroup all on its own or either be put into an adgroup with just a few closely related keywords. It may take hours to set up a campaign like this but it’s an essential step in decreasing outrageous click costs.
Ad Relevancy- I can’t let you know how frequently lack of ad relevancy KILLS AdWords campaigns. Google is enthusiastic about relevancy, obviously and expects to find out that the ads are perfectly highly relevant to the keyword which had been searched on. Each one of your keywords an advertisement written specifically for that individual keyword with the keyword searched on appearing at least twice inside the ad. Why don’t AdWords management companies share with you this? It is a crucial element of niche research! First of all you can get sorry results and click costs should your ads don’t have perfect relevancy! Secondly how can you possibly get accurate comes from “Niche Research” if you’re contaminating your research with ads that do not convert and that be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy has a heck of much to do with keyword research. Think about it… Exactly what is the complete purpose? The goal of niche research is to locate which keywords are:
A-Profitable (Are People searching under this keyword thinking about buying my product?)
B-Affordable- (Providing an excellent return on the click cost investment)
C-HORRIBLE – (You need to find which search phrases usually are not providing you with targeted traffic and sales. You know, those that set you back a great deal money but don’t bring in a dime. You should find these terms and DELETE them.)
Landing Page Relevancy is the place where with a combination of special programming and Search Engine Optimisation, you make your landing page perfectly related to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Anything you do make certain you don’t fall for the whole “Keyword Research Speech” most AdWords management jmegga are giving because it is “nothing” without the strategies I mentioned previously.
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