The virtual world is getting nearer to becoming a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market has become fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on up until the initiatives driven by market biggies become a reality or may be until 2020.
Website Marketing is really a concept which became popular with Google emerging as the dominant leader inside the search market. In 1998, Google was founded by Larry Page and Sergey Brin if the two were attending Stanford University as Ph.D. candidates. Then this real game began. Website Marketing was dubbed to become the process of promoting websites online or online medium to drive traffic towards the web site or business, and thus generating leads for your business.
The primary trend of internet marketing before the period of Google was very simple and was made up of limited procedures to get followed. But, right after the advent of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence when search engines like google, especially Google, started to transform themselves because the blue water navies of the mighty ocean referred to as Internet or the Virtual World. Possible head-on collisions due to the evolution of search engines like google were tackled by the introduction of different website marketing techniques. Search engine optimization is one and this includes.
Search Engine Optimisation (SEO) technique was invented when the thought of search engine listings was brought to the people in virtual world through the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly since then.
During the initial events of SEO, the keywords or key phrases will be stuffed into the website profusely inside the text content as well as the Meta Keywords tag, and the website would rank in search engines for related keywords. But, during the later stages, as search engines evolved, the concept of backlinks (virtual voting system) came into existence and it also became a purely number game. Websites with lots of keywords stuffed into them with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market using a bang and changed the rules in the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, with quality webpage content begun to rank higher in Google’s search result for his or her respective keywords.
During this evolving era of search engines, webmasters utilized to gather in undisclosed social network forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and offer insights from the Google SE updates. But, this can be forget about followed except for the Black-Hat techniques, which are unethical means of performing search engine optimization, and up against the webmaster guidelines provided by the major search engines. The Googler in disguise has emerged into the outer world using the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is not any more a fairly easy play. It provides evolved from the keyword stuffing and quantity days to another era of quality and perfection. Many business owners still feel that anyone having a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimization tasks. But, this myth is not any more alive and check engine optimisation can not be performed as it was being handled through the 1990’s. Since search engines have fsxfwg and also have come a long strategies their sophistication, internet search engine optimisation can only be handled by a professional or perhaps an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of information, including analytics.
As a result it can be clearly stated that online search engine optimisation is filled with quality data gathering, analytics and precision achieved with calculations. As it is a highly competitive world that requires regular data analysis and satisfaction monitoring of sites for related keywords on search engine results, it is better for business people to depart all the complexities and headaches to experts, sit back and relax, and expect some really good results.