Often when performing email promotions, it is possible to overlook the many e-mail marketing tools which are crucial that you this process. Many people believe that sending marketing emails is centered on getting an autoresponder and that’s it. The truth is that you will need more email marketing tools than only an autoresponder to succeed as being a professional marketer.
Let’s look at the 4 e-mail marketing tools every professional email marketer ought to have within their locker:
Tool 1 – Autoresponder Service
We’ll begin with obviously the autoresponder service first. If you want to make sure that you are accomplishing the best job possible, it is advisable to join a paid professional service like Aweber or Get Response.
Free autoresponders just don’t work. Their deliverability rates are horrible, ads tend to be included in your emails and they also only allow you to send to some limited variety of subscribers. Professional services, however, boast much higher deliverability rates as they have existing relationships with email companies which allow nearly all of their emails being delivered.
Tool 2 – Tracking Service
Another tool an e-mail marketer should get is Tracking Multiple Email Recipients that lets you track clicks and sales. Although autoresponders provide their own personal tracking services, these often spew out long ugly links if you use text emails. Having such long links may reduce your click-through rates by using a non-tech savvy audience, who rec1pients not like clicking on long links. An answer is to apply tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz let you track sales for your own personel products also, while BudURL and Bit dot ly only enable you to track clicks.
Along with the mandatory autoresponder and tracking service, a delivery monitoring services are yet another tool you can consider for monitoring your email campaigns. These facilities let you monitor the deliverability rates of the mailings.
The way this is accomplished is simply because they may have a seed set of emails enrolled at all of the providers, like Gmail, Hotmail and Yahoo. You download this seed list and import it in your autoresponder. After that, you may track the deliverability rate to the seed list, that gives you a wise idea of methods well your emails are becoming delivered.
In the event you email your subscribers often, maintaining some form of ‘broadcast calendar’ may be beneficial. You can either create a simple calendar using Notepad or in case you are classical, use an offline calendar or a notebook. Accomplishing this assists you to keep your email campaigns organized so you don’t lose an eye on when and what you need to be mailing out.