Nearing the end of 2016, Google started letting webmasters learn about impending changes to their internet search engine ranking system that will have impact on how sites will be viewed in 2017. To go on to rank well in 2017, websites should hit certain additional criteria. In this article, I discuss these key new changes that will impact buy search engine.
The very first item on the list is the one about ensuring that your site features a published SSL certificate in position. Now, so far as Internet search rankings go, you will start to be penalized if you do not provide an SSL certificate in place on your own site.
One of the primary moves in this regard already now set up, is the fact should you not come with an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer bear in mind that the site is not secured. Clicking on the exclamation mark brings up the details of the security infraction. This new item has become already in position on the browser with all the January 2017 Chrome “56” browser update.
SSL certificates usually are not a significant expense nowadays and you could buy them put in place for as low as about $26 annually in case you are not running an e-commerce site and approximately $70 or if you are. Google is extremely considering customers being protected because they head to websites directed by Google and they wish to make sure that customer data entered on these websites is encrypted along with a person’s information and facts are kept safe. In this connection, they will therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in place. So, if being discovered by Google organically is very important to you, this is a step you will have to take along with your site.
Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has become paying attention to their complaints. Google finds that popup adds often can cover a complete screen on a mobile phone and can even be hard to remove. So now as Googlebot crawls your webpages and then in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor as well as your page will likely be penalized if popup adds are found.
Google’s move here is because are wanting to deliver quality content with their search and “AdWords” customers for their advertisers. They may be on the hunt for quality content pages to offer up – not “Fluff” pages whose primary purpose is to popup an add to sell something. Advertising on the web will almost certainly begin to change due to this new online search engine ranking requirement if you are wanting to be found and also you currently run popups on your pages, you may be planning to start doing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you for this instead of penalizing you.
Another change needed for 2017 will almost certainly see lots of people scrambling to enhance their website design architectures. Nearly half of all the Internet access nowadays is performed by mobile phones including tablets.
In a recent study completed by a Google subsidiary company, it absolutely was discovered that the average load time to get a webpage on the mobile phone remains sitting at about 19 seconds to load. This same study indicates that mobile device users on the contrary only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users vjsmvf meaning that slow-loading mobile pages that Google currently sends customers to via their search engine and for their AdWords advertisers, are certainly not getting loaded.
So situations are changing. Google has setup an entirely separate internet search engine “page indexing” database inside their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and if your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google will make note of this and your page will not be showing up in their search engine rankings for users until you can get this fixed.
With well over 50% of website interactions now originating from mobile, it has the potential for cutting your total visitors by nearly half once your pages happen to be flagged by Googlebot to be slow loading – not that mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded to start with.
In reality, many WordPress theme providers are scrambling to construct and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury is still on these however as to whether or not they should be able to get down to the two-4 second page loading time “sweet-spot” requirements now being necessary for Google.
Going to loading times which are consistently this fast, will basically require the building of “natively coded, responsive” webpages that do not use widgets of the sort. And even enough time take to convert the information of the existing fat page in to a fast loading, content filled mobile page needs time that may still maintain your page out from the fast loading category.
To sum up, the Google search engine today wants professionally built, natively coded webpages to offer up solid content to its customers on mobile phones. To be successful using a website organically in the future consequently, will require for many online entrepreneurs, a necessity to rebuild existing websites.