When I start talking about paid backlink building, this is by far the most common question I get asked. In this post, I`ll be sticking with Googles meaning of a paid link, that is exchanging money for links, or posts that have links; exchanging goods or services for links; or sending someone a free product in return for them talking about it and including a link.
In other words, even sponsored guest posts and paid reviews are thought paid purchase backlinks. As you read through this article, you should know that even safer paid link-building strategies risk being considered a part of a hyperlink scheme and violate Google`s stipulations.
Why Do Some Professionals Still Buy Links?
In early 2000s, selling and buying links wasn`t just in fashion it absolutely was considered good business. Directories that allow you to purchase reviews and repair businesses that allowed one to buy or rent links sprung up like dandelions on the lawn.
Then Google presented the weed whacker enabling users to report paid links which forced link buyers and sellers to get sneakier or change tactics. Over the past decade, buying links has grown to be increasingly risky because Googles capability to seek and destroy the SEO worth of paid links has grown to be uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy with higher clickthrough rates. That said, it isn`t foolproof. Some companies still make use of paid link-building because it`s easier, it`s all they understand, or it`s standard practice in their industry.
Today, the increase of organic link-building and content marketing has essentially nullified the necessity for buying links in the SEO industry at large. SEO PowerSuit`s backlink building survey, and the follow-up replies by several leading SEO experts, clearly reveal that creating valuable content worth linking to is regarded as the easiest method to earn links. That said, 40 percent of respondents were unanimous regarding their most effective backlink building method: creating data- and research-based content.
How you can & How Not to Buy Links
Good link buying practices take time and patience. You should begin with similar content you would use to launch an organic link-building campaign content that is certainly highly related to your niche, top quality, and popular with your target audience.
You should also possess a well-grounded link profile before you consider buying links, which suggests cultivating high-quality organic backlinks first. When your assets are in place: Vet websites carefully before buying links. Carefully vet each domain for something that seems off, including domain history, PageRank, and too many spammy outbound links. Develop a purposeful backlink building strategy. Buy links slowly and intentionally, beginning with up to five and gradually increasing on the next couple of months. Your link profile should never exceed 10 to 25 percent paid links.
Keep the key phrases diverse across each domain. Anchor-text diversity is essential.
Bad link buying practices include anything Google`s been working diligently to stamp out in the last few decades. Such as link farms and private blog networks (PBNs). In case your paid links are yielding a sizable amount of low-quality links, watch out, you`re at serious chance of getting a penalty.
Never buy sitewide links. Sitewide links (e.g. links inside the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr for any backlink package, and contracting a hyperlink selling service (e.g., Sape) are good ways to earn your Google penalty. And in case a website openly advertises that they sell links? Run!
Avoid warning sign websites. Websites that have been previously penalized, repurposed into link/article farms, and generally rely on ad-heavy, content-thin pages should good to go your internal alarm blaring.
Obviously, whether you`re buying links or building them organically, it`s always important that you monitor the health of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links that might possess a negative effect on your web site. Be especially diligent if you`ve purchased links verify page quality, authority, etc. regularly, and be sure your links anchor text hasnt changed and that it hasn`t been switched to nofollow.
Do Paid Links Work?
The strength of paid links remains hotly contested. It certainly may seem like some businesses are managing to blend link buying strategies with organic backlink building techniques to great effect. We discovered that 78 percent of rdvenf who buy legitimate paid links consider them to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to be efficient, according to our poll. Though the reported effectiveness is surprisingly high, the threat of any Google penalty is significant and quite real. If you`re considering buying links, just be sure you understand the hazards and think about the potential impact on your long term SEO before purchasing.