When Netherlands native Siebe Baker settled in Michigan in the late 1800s, he found there was clearly a necessity for his cabinetry skills. He began making doors and window blinds with a fellow Dutchman Henry Cook; both formed Cook, Baker & Co. in 1890, the precursor to Furniture shop in Hong Kong. Since then, 3 generations of Baker boys have managed the organization, now part of Kohler’s group of residential fixtures and furnishings, based near Hickory, North Carolina.
In the last 125 years, Baker has grown to be synonymous with top quality casegoods for high end homes. It absolutely was the choice of former NBA star Yao Ming, and are available outfitting his Shanghai residence. Baker has furnished the green room at the Academy Awards as well as the American Express Black Card Holder VIP room at New York City Fashion Week. American presidents from Ronald Reagan to Barack Obama have chosen Baker to adorn The White House. Its traditional, transitional and contemporary styles attract buyers who wish to spend money on timeless classics that may be passed down from the generations.
Anita Lin first encountered Baker six in the past. “I visited the factory and fell crazy about the company,” says the typical manager of Atelier A , Baker’s exclusive distributor in Hong Kong, Macau, Shenzhen and Hainan Island, at her Shenzhen showroom opening in September. “In 2012, I opened the Hong Kong dealership. And … we have been proud to launch our two-storey flagship showroom in Shenzhen Bay. We have seen the newest space as both a retail destination for buyers as well as a place where designers concentrating on projects can visit for inspiration. More than 50 % of our clientele are designers, and there exists a strong community of these in Dining table Hong Kong. We want to have people on the ground to aid them through this showroom.”
Baker’s designer collections feature leading American and European names including Barbara Barry, Thomas Pheasant, Laura Kirar, Bill Sofield, Jacques Garcia and Michael Smith. Although their suites for living, dining, bedroom and studies primarily are wood based, many incorporate metal, glass and luxury materials into their creations. Solid wood, expertly turned for gently curving legs and back details, is among the Baker staples. Additionally, through its Stately Home collection, reproductions of 18th century European masterpieces are available for those who can’t get an ample amount of Chinoiserie cabinets. The 6,000-square foot Shenzhen showroom is complemented with a more modest space across the lower part of Hong Kong’s Wyndham Street.
“Our products are continuously evolving,” says Brett Beadleson, Baker’s vice president, dealer sales. “We introduce a new collection about one or two times annually and therefore are very careful when adding new designers. Our products are meant to last multiple lifetimes. We don’t believe that we have any real competitors, although there are a few high-end Italian brands which are at the same price point. However, their collections look radically distinct from ours. As well as the only trade fair we get involved in is High Point Market, the annual furniture fair in North Carolina.”
Beadleson believes that this southern Chinese market provides extensive room for growth, and he is looking to Lin on her behalf expertise in the area. “Our distributors tend to be more like partners, advisors and confidants,” he says. “They give mpdics advice and are very generous when sharing information. We feel you should be in growing, dynamic markets like Lounge chairs hk. I think we have now more in normal with our Chinese customers than differences. Chinese consumers appreciate quality and brands with quality. We attract specific consumers who want a real Rolex. Counterfeits may seem like our products but we construction and value inside all of our pieces. In 5 years, a counterfeit would look totally different close to our product.”